Meeting Information

How to Choose a WordPress Theme

Finding Your Way Through the Labyrinth

At April’s MeetUp, I shared some of my insights and experiences with themes. Below are the slides and key topics from my presentation. We had a great Q&A afterwards about theme selection and creation, business practices, client relations, and more!


There has been an explosion in the number of WordPress themes being developed in the past few years. The sheer volume of offerings can make theme selection an overwhelming challenge. Making an informed choice is the first step towards a wise choice.

The Early Days

How It All Began

What Did I Know?
  • Not much!
  • Tried other CMS: Joomla, Drupal, Blogspot
  • Wanted free themes
  • Searched in WordPress repository
  • Could preview themes
What Did I Learn?
  • Could try out different themes
  • Features and styles varied
  • Some themes had multiple widget and layout options
  • Relied on reviews and number of downloads
  • First used themes with lots of built-in options
  • Learned about child themes and frameworks

Early Theme Faves

Free Themes with Lots of Options (but not too many options)
  • Atahualpa
  • Responsive
  • Suffusion
atahualpa wp theme
responsive wp theme

My Next Approach

Leaning Toward Premium Themes
  • Premium Themes
  • Thematic – framework
thematic wp theme

Current Choice

Genesis StudioPress
  • Framework
  • Solid Code
  • Great Community
  • Pro Plus Package
studiopress themes page

Site Needs

First Steps

Answer key questions
  • What’s the main purpose for the website?
  • What will be my primary type of content — text, images, video or audio?
  • What will be my secondary type of content?
  • Will I be selling anything directly from the website?
  • Will most of my readers/customers/clients come from my local area?
  • Will I have a members-only section of the site?
Client Approval
  • Create design mockups and get client approval before coding anything
  • If using theme out of box without custom design, show client and get approval

Narrow the Field

Search Criteria

Filter out non-contenders
  • Theme should meet the needs of the website
  • Theme must be mobile-responsive!
  • Theme should have GPL license (open-source)
  • Theme should be Gutenberg-compatible
  • Is it well-maintained?
thematic update warning


GPL is the most popular open source license around.

GPL is a copyleft license. This means that any software that is written based on any GPL component must be released as open source. The result is that any software that uses any GPL open source component (regardless of its percentage in the entire code) is required to release its full source code and all of the rights to modify and distribute the entire code.


The GPL doesn’t say that everything must be zero-cost, just that when you receive the software it must not restrict your freedoms in how you use it.

With that in mind, here are a collection of folks who provide GPL themes with extra paid services available around them. Some of them you may pay to access, some of them are membership sites, some may give you the theme for zero-cost and just charge for support. What they all have in common is people behind them who support open source, WordPress, and its GPL license.

– website

Additional Criteria

Search Criteria

Search by Category
  • Nonprofit
  • Business or Individual
  • Small Business, Corporate or Enterprise
  • News or Magazine
  • Portfolio
  • E-Commerce
  • Traditional Blog
  • Women, Specialty or App — specific themes for real estate agents, schools, restaurants, or events, for example
Layout Options
Features – things the theme can do
  • How robust is the Theme Options area?
    • Is there a section for custom CSS?
    • Can you change colors and fonts?
    • Can you access Google fonts and/or Typekit fonts?
  • What is included in the Customizer?
    • Can you change the header image, logo, background image/colors, etc.?
    • What areas can you access from the Customizer?
  • Can you position things in widgets?
  • Is there a hamburger menu?
  • Is there a secondary nav menu?
  • Is it optimized for e-commerce?
  • Are plugins integrated (page-builders, sliders, Woo Commerce)?
  • Has it been updated recently?
astra info ratings
Reputation – All Themes
  • Ratings/Reviews
  • Active installations
  • Number of downloads
  • Recommended by reliable people
  • Performance on Pingdom, Google Dev, Gtmetrix, Yslow
  • Accessibility Ready
  • Translation & RTL Ready
  • SEO Friendly code
  • ”Clean” code
  • Support Forum and Documentation
Reputation – Free Themes
theme directory search filter
Reputation – Premium Themes
  • If commercial, premium theme, is the developer/company reputable?
  • Multipurpose: bundled with a lot of templates, features, options, and plugins
    • Note: multipurpose themes are often bloated with plugins and features that you may not need/want.
    • Your site may load more slowly with multipurpose themes
  • Is it a page-builder theme with proprietary code (non-Gutenberg-compatible)?

WordPress Themes

Theme Options
  • Theme > Theme Options
  • General
  • Navigation
  • Layout
  • Colors
  • Typography
  • Footer
  • Custom CSS
  • And more!
zamir customize area
Theme Customizer
  • Appearance > Customize
  • Site ID
  • Menus
  • Widgets
  • Homepage Settings
  • Theme Settings
  • SEO
  • And more!
Appearance > Customize > Additional CSS
additional css area
  • Will be intact if you change theme.
    Support forums recommend using “Additional CSS” vs. Theme Options > Custom CSS
    Maybe it’s because the Additional CSS will be carried over to any theme, whereas the Custom CSS is theme-related.

WordPress Themes – Theme Selection

Choose a Theme – Must be Responsive!

Free Themes
Free > Premium Themes
Genesis StudioPress Framework
  • Digital Pro * Optimal * News Pro * Lifestyle Pro * 16 Nine * Outreach Pro
  • AyoShop (by Designmodo; WooCommerce-ready)
  • Envy Pro (WooCommerce-ready)
  • Patron (by Themedy; WooCommerce-ready)
  • Fun (by PrettyDarnCute; WooCommerce-ready)
Other Premium ($) Themes


Related Posts (on Anne’s blog)

Why and How You Create WordPress Child Themes
Home Page Widgets in WordPress
My Core Set of WordPress Plugins
Image Captions in WordPress
WordPress Pages vs. Posts

Your Thoughts? Please Share!

If you would like to share some thoughts and/or resources regarding themes, please use the comments sections below.

By Anne Katzeff

Designer | Artist | Teacher -
Specializing in custom website design for artists, small businesses, and nonprofits. WordPress Meetup SWFL organizer. Principal of ASK Design.
Anne also writes about WordPress, design, art, and teaching in her blog.

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